Automat Restaurant - Management

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BOB BAYDALE, Vice President Development

ob Baydale joined the Baker Leisure Group team in December, 1998 and has brought with him 25 years experience in creating, implementing and directing marketing strategies and programs. After joining the Baker Leisure Group, Bob has developed innovative programs for such clients as The Mexican Tourism Board, Moroccan National Tourism Office and the Marriott Vacation Club, among others.

In addition, Bob was the project manager for the Great Platte River Road Archway Monument, which was voted the "outstanding attraction of the year" by the Themed Entertainment Association in 2001. Before joining Baker Leisure Group, Bob was Director of Marketing - Strategic Partnerships at Planet Hollywood International from 1996 to 1998. He negotiated, developed, marketed and managed cooperative promotional partnerships for Planet Hollywood, Official All Star Café, Planet Movies and Cool Planet Brands. Bob co-branded the Planet Hollywood Visa credit card program for the United States, United Kingdom and Ireland, resulting in $6M in royalties and 175,000 new cardholders.

During his tenure, he also developed, implemented and supervised sponsorship agreements with Heineken, Visa International, M&M/Mars, AT&T, Best Western International and Delta Airlines. Bob’s background also includes founding and developing the diverse Travel Related Services company specializing in international group movements, hotel, resort and home rentals and attraction representation. Prior to that, Bob was with Rank Leisure USA and was responsible for all marketing activities for Orlando Entertains and Hard Rock Café while supervising 35 employees.
Bob is a graduate of John Carroll University in Cleveland, Ohio where he earned a Bachelor of Science in Finance.